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Win Win: How to get a winning result from persuasive negotiations, by Derek Arden
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Negotiation is an essential business skill; but do you really know how�to do it really well? This is your�simple, straightforward and empowering guide to effective business negotiations will help you�get �the result�you want – first time, every time.
- Sales Rank: #5099775 in Books
- Published on: 2015-07-30
- Original language: English
- Number of items: 1
- Dimensions: 8.40" h x .90" w x 5.40" l, 1.00 pounds
- Binding: Paperback
- 296 pages
From the Back Cover
The only obstacle to you getting what you want is you!
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Using the practical and highly-effective 11 Steps of Negotiation you can break through all the barriers that prevent you reaching mutually agreeable outcomes.
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Written by an expert with over 25 years of successful negotiating, Win Win will teach you, step by step, the essential art of effective negotiation. Whatever the situation, whatever you want, you’ll discover how to negotiate powerfully, persuasively and with one eye firmly on the prize:
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� �� Save time, money and eliminate lengthy debates
� �� Avoid conflict and disagreement and learn to manage difficult people �
� �� Get more of what you want, more often with the power of persuasion
� �� Boost your confidence and always get the results you’re after
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Discover how to get past�'NO' and straight to�'YES' – quicker, calmer and without giving in.
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"Everything you need to know for successful negotiation - and how to do it." Jeremy Wilson, Vice Chairman, Corporate Banking, Barclays Bank plc
“Anyone who negotiates anything, should have a copy on their desk.” Michael Ogilvie, Senior Partner, OBC The Accountants
"I wish I could get everyone in business to read this book." Geoff Hunt, Commercial Director, Arup
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About the Author
Derek Arden is a leading negotiation expert. An international keynote conference speaker, business coach and facilitator, he has worked in 27 countries, with 5 business schools and has been a visiting lecturer at the Henley Management College for 12 years.
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Derek was a Director in a large profit centre of a financial institution for 12 years and has negotiated transactions worth �3bn.
Most helpful customer reviews
0 of 0 people found the following review helpful.
The "Go To" Resource On An Increasingly Important Skill.
By Tim D from Dallas
Derek Arden’s book Win Win is a compendium of negotiating wisdom gleaned by the author's experience and his research. It would be easy to see how this book could become the “go-to” reference for anyone who negotiates…which as Arden points out, is all of us, nearly all the time.
Packed full of insights, tools and techniques it stays away from the “scorched Earth” policies of many other books on the subject. It really lives up to its name Win/Win throughout the entire book. Arden points out several times that there are just some times you have to walk away from the table (a legitimate position) because reality is an acquired taste and some people are starving.
My copy of this book is flagged, underscored and dog eared. It will be a working reference guide going forward beginning with a tricky situation I am facing at the moment for a long term contract for my services.
If you are wondering whether or not you should invest in this book, ask yourself this: “What if my competitor across the table has bought and read it!?” Feeling lucky? Then don’t buy it.
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